Commercial Marketing Design

Selected Brands:

150+ Designs / Month

50+ Brands

Global Markets

Multi-channel Campaigns

Designing Brands That Connect

Over the past several years, I've created marketing campaigns and digital advertising assets for global brands across fashion, beauty, technology, retail, and lifestyle. From promotional campaigns to web, app, and social content, every design is crafted to capture attention, communicate clearly, and support business goals.

  • minimalist illustration of white lightbulb with orange base on golden yellow and teal geometric background
  • Person surfing on the waves in the ocean
  • beauty portrait with glossy lips and voluminous curly hair on lavender background
  • Makeup products on a white background
  • Abstract poster of red pink circle
  • Portrait of a woman eating an icecream
  • frosted aluminum can with condensation on light blue background
  • bold blue text reading "OK!" on soft pink background

Brand

Campaign

Deliverables

Estée Lauder

Seasonal Promotionign

App Banner • Web Banner • Landing Page Hero

Promote a limited-time sitewide sale while maintaining the brand's premium positioning.

Objective

Designed a responsive campaign system that balanced promotional messaging with luxury branding. By combining a clear visual hierarchy, premium product imagery, and compelling gift incentives, the campaign helped communicate value while encouraging customer engagement across digital touchpoints.

Marketing Goal

Brand

Campaign

Deliverables

Holiday Brand Mix

Seasonal Marketing Campaign Collection

Mobile App Homepage Banners • Campaign Landing Pages • Web Promotional Banners • Holiday Visual Concepts • Campaign Illustrations & Graphics • Responsive Digital Assets • Multi-format Marketing Creatives

Create engaging seasonal campaign experiences that celebrate key shopping moments throughout the year while increasing campaign visibility, user engagement, and promotional discovery across Dealmoon's digital platforms.

Objective

Designed a year-round collection of seasonal marketing campaigns for major holidays and shopping events, including Lunar New Year, Valentine's Day, Mother's Day, Halloween, Black Friday, Christmas, and more. Each campaign combined festive visual storytelling with clear promotional messaging to create engaging digital experiences, strengthen seasonal brand engagement, and encourage users to explore featured deals across web and mobile platforms.

Marketing Goal

Brand

Campaign

Deliverables

Macy's Beauty

Luxury Beauty Promotional Campaigns

App Banners• Homepage Cards• Square Display Graphics• Multi-format Digital Campaign Assets

Design high-impact digital marketing assets that promote beauty offers, gift-with-purchase events, and seasonal campaigns while preserving the premium identity of each featured brand.

Objective

Created a series of digital promotional assets for luxury beauty brands featured on Macy's platform, including Lancôme and Estée Lauder. Each campaign translated promotional offers into visually engaging experiences that balanced brand aesthetics, message clarity, and responsive design across multiple digital placements.

Marketing Goal

Brand

Campaign

Deliverables

Dealmoon

Seasonal & Holiday App Campaigns

App Homepage UI • Campaign Landing Pages • Promotional Banners • Holiday Illustrations & Visual Assets • Navigation Icons • Event Entry Points • Responsive Mobile UI Components

Design engaging seasonal experiences that celebrate major holidays while increasing campaign visibility, user engagement, and promotional discovery within the Dealmoon mobile app.

Objective

Developed a series of holiday-themed campaign experiences—including Lunar New Year, Valentine's Day, Halloween, Thanksgiving, Christmas, and more—to transform the Dealmoon homepage into an engaging seasonal destination. By combining custom illustrations, promotional storytelling, and intuitive navigation, the designs enhanced campaign visibility, encouraged user exploration, and created a cohesive shopping experience across multiple annual events.

Marketing Goal

TINGTING LIU

©2026 Tingting Liu

Interested to work with me?

liutt@bu.edu

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